MBAAI invitation to Innovation Capital with Curtis Lefrandt
The MBA Association of Ireland has kindly extended an invitation to its November event to PWN Dublin members. This is open to paid up Premium and Corporate members of PWN Dublin. To express your interest in attending please email membership@pwndublin.net
Innovation Capital with Curtis Lefrandt
In conjunction with Harvard Business Review, author Curtis Lefrandt tells us how to compete - and win - like the world’s most innovative leaders
The MBA Association of Ireland is delighted to have Curtis Lefrandt visit from London to speak on Innovation Capital. Published by Harvard Business Review, Lefrandt's book Innovation Capital: How to Compete and Win Like the World’s Most Innovative Leaders features case studies with the superstars who made the list of the top 25 people in the world with the most innovation capital - including Elon Musk, Jeff Bezos, Mark Zuckerberg, and Indra Nooyi.
Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"- is measurably more important for innovation than just being creative. Lefrandt will present the results of research and interviews showing the exceptional way in which the best intra- and entrepreneurs are able to gain buy-in for their ideas, and how this skill can be learned.
Lefrandt is the CEO and cofounder of the Innovator’s DNA, a consultancy that enables organizations to build a culture of innovation. He works with a range of clients on innovation strategy, capability and training, including AT&T, Johnson & Johnson, United Technologies, Coca-Cola and Caterpillar.
This breakfast event takes place at 7.30am on Tuesday, 5th November in Trinity Business School, Trinity College Dublin.
The MBA Association of Ireland has kindly extended an invitation to its November event to PWN Dublin members. This is open to paid up Premium and Corporate members of PWN Dublin. To express your interest in attending please email membership@pwndublin.net . Please note if you register we will need to share your details with MBAAI and TCD.